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    KFC Nashville Hot Chicken Saden Tikkok Popularity to Shortage


    • KFC’s 5-year-old Nashville Hot Chicken menu item is suddenly wildly popular online.
    • The chain confirmed that some locations are out of the Nashville hot sauce required to make the item.
    • Analysts say social media can be a powerful tool for fast-food sales.
    • See more stories on Insider’s business page.

    KFC’s Nashville Hot Chickens are exploding in popularity on social media, and in some places are running out of hot sauces required to make items.

    “Due to the popularity and high demand for Nashville hot sauce, some of our restaurants are experiencing temporary outages,” a KFC spokesperson told the insider, confirming the shortage.

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    The hashtag “nashvillehotchicken” has nearly 84 million views on TikTok, almost all of which are about KFC’s menu items. Users create their own videos documenting the “crunch” of the first bite to the chicken choppers and usually explaining that they wanted to try because they saw other TikTokers do it. Most of the non-KFC videos under the hashtag are about recreating the dish at home, or alternative restaurants about getting them because local KFCs are sold out.

    Even the famous YouTuber and online personality Trisha Paytas posted several videos of herself trying to find and try out Nashville Hot Tenders.

    Despite the popularity of Newfound, KFC has sold Nashville Hot Chicken since 2016. The series called it one of the most successful launches in its history, and KFC Head Chef Bob Das told Insider at launch that it was his favorite new menu item in his 16-year career.

    A KFC spokesperson told Insider that this is not behind the trend of hot chicken tenders at Ticktock, although “we need to see people celebrating their favorite menu items and enjoy and make ingredients with our world famous fried chicken” Love finding new ways. ” The series has recruited TikTok stars to promote its chicken sandwich.

    The current shortage is likely due to suppliers not being able to predict the sudden increase in demand in the past few weeks, Mark Kalinowski of Kalinowski Equity Research told the insider. Yum Brands, KFC’s parent company, does not break sales of personal items, but same-store sales were up 11% on a two-year basis at the end of the first quarter of 2021, despite a tightening of American chicken supplies. .

    The sudden popularity of the five-year-old menu item is a testament to the power of social media, Kalinowski told Insider.

    Social media-driven shortages in fast-food chains are nothing new, although they typically affect new offerings. In April, Starbucks locations around the country saw an oat milk shortage that many barista defected in part to the newly launched ice brown sugar oat milk shank espresso. The brown sugar syrup used in the drink was also in short supply.

    At McDonald’s, Travis Scott food was so popular, thanks largely to social media, that Quarter Pounder ran away from ingredients in a few places last year.

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